Sales Content Strategy Analyst
Sales & Business Development | Seattle, WA or San Francisco, CA

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Our agreement with employees
DocuSign is committed to building trust and making the world more agree-able for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better. And for that, you’ll be loved by us, our customers, and the world in which we live.

The team
Our Sales & Business Development teams collaborate with customers and partners across the globe to help them leverage the DocuSign Agreement Cloud to transform the entire system of agreement process—from preparing to signing, acting on, and managing contracts and other types of agreements. Our team’s partner with some of the largest most innovative companies in the world in dozens of industries to bring the power of DocuSign to more customers. Whether you are selling to a small business or a large enterprise, you will apply your extensive knowledge of our solutions, and leverage our strategic partnerships to help our customers grow their top and bottom line.

This position
The Sales Program team at DocuSign is hiring a Content Strategy Analyst to focus on standardized content creation and management practices with key teams across our organization as it relates to our Prospecting Engagement System of Action, Outreach.io.

In this role, you will be responsible for upholding global messaging strategies and empowering sales teams with effective outbound prospecting content strategies and frameworks. You will work cross-functionally with Marketing, Sales, and Operations teams in order to ensure our sales messaging is reflective of the Docusign brand and our commitment to delivering the highest value to our prospects and current customers.

You’re an ideal candidate if you have experience in a quota-carrying customer-facing role and a thorough understanding of value proposition and authoring effective prospecting messages, and have a passion for collaboration across multiple teams and delivering impactful initiatives.

This position is an individual contributor role reporting to the Pipeline Program Content Director and is designated Flex.

Responsibilities

• Participate as a business partner and advisor on outbound prospecting content strategy and authorship best practices
• Lead discovery and alignment meetings to develop tailored content strategies and sequence frameworks
• Work closely with sales and marketing leaders to provide authorship guidance, governance, optimization and content management support
• Act as liaison between Marketing and Sales to build cohesion in messaging strategy and workflows
• Collaborate with the Content Strategy Director to determine approval status of new content requests and execute based on prioritization decisions
• Lead project management of content roll-outs and rallying stakeholders to meet launch deadlines
• Promote and execute on a standardized methodology for sequences and channels of communication that align to DocuSign brand preservation
• Partner cross-functionally to analyze performance data and execute strategic A/B testing, communication channel optimization, and messaging cadence

Basic qualifications

• 5+ years of experience in Sales Development or Sales
• 5+ years of proven experience driving sales engagement through messaging
• Bachelor’s Degree

Preferred qualifications

• Outreach Admin Certification
• Degree in Marketing, Communications, or a related field
• Experience building outbound prospecting messaging strategies
• Program management experience in Sales or Marketing in a SaaS environment
• Experience with Google Suite products ( slides, sheets, doc, etc.)
• Experience with Smartsheets
• Experience establishing, defining, and reporting operational metrics around content performance
• Experience working cross functionally, across multiple projects and channels in a global organization
• Resilient and resourceful when solving complex problems
• Demonstrates critical analysis coupled with a proactive and positive approach
• Experience influencing without authority in a matrixed, fast-paced environment
• Experience with Sales Engagement Platforms, preferably Outreach.io
• Experience authoring effective sales content and prospecting through sequences
• Experience prioritizing and managing multiple projects simultaneously
• Proficient written and verbal communication skills
• Accurate and precise attention to detail
• Ability to work independently, effectively manage time, prioritize tasks and work within deadlines with little supervision
• Excellent interpersonal and customer relationship skills, including the ability to communicate to various levels of an organization

Vaccination requirement
DocuSign may require all employees to be fully vaccinated against COVID-19 and provide proof of vaccination to visit a DocuSign office, to meet with potential or actual customers or business partners, or for other business-related purposes, in accordance with local law. Please note that DocuSign has contracts with different governments globally which may require compliance with local and federal laws.

About us
DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. And we help save the world’s forests and embrace environmental sustainability.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

Accommodations
DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including if you have any difficulty using our online system. If you need such an accommodation, you may contact us at accommodations@docusign.com.

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