Customer Campaign Manager
Customer Campaign Manager
Customer Success | Remote - North America
This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
Our agreement with employees
DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better. And for that, you’ll be loved by us, our customers, and the world in which we live.
The team
Our Customer Success team is the largest organization in the world focused entirely on agreement processes and technologies. We are the Agreement Experts. With hundreds of thousands of successful customers worldwide, we know how to help our customers see results quickly. And that experience is just one of the reasons our customers trust us to connect, automate, and integrate their systems of agreement, everywhere they need to get work done. As part of our global team of Agreement Experts – in professional services, customer success management, learning and enablement, and customer support – you’ll bring your knowledge, insights, and proven expertise to help our customers achieve more than they ever thought possible.
This position
DocuSign is looking for a driven, data- and results-oriented Customer Campaign Manager to join our Digital Customer Success team. This role will be responsible for the execution of customer campaigns designed to drive product adoption, customer engagement, and account growth. The ideal candidate has experience in customer lifecycle marketing and a strong background executing campaigns targeting self-service subscription customers that purchased through an eCommerce sales channel. A primary function of this role is to execute programs that drive the adoption and consumption of DocuSign and support scaling the field organizations’ ability to serve their customer account base. This position works closely with individuals across the Customer Success, Marketing, and Web sales teams.
This position is an individual contributor role reporting to the Director, Digital Customer Success and is designated Flex.
Responsibilities
- Work closely with stakeholders to build comprehensive customer marketing initiatives and programs that expand customer’s existing use of DocuSign
- Manage integrated customer marketing programs including email, social, display and webinars
- Create and execute A/B testing plans to drive campaign optimization decisions
- Make recommendations and continuously refine the marketing mix to drive the best results
- Partner with lifecycle marketing and content strategist teams to improve messaging and identify new content for campaigns
- Collaborate with the Sales organization to optimize how we target accounts to drive increased adoption and expand their usage through the right level of enablement
- Monitor and communicate programs and adjust as needed to address adoption gaps and optimize performance
Basic qualifications
- BA/BS degree
- 5+ years experience managing customer engagement email programs for SaaS technology or software companies
Preferred qualifications
- Metric-driven mindset focused on setting and measuring KPIs
- Strong understanding and experience with multiple marketing channels, including digital, paid social, field, and email marketing
- Excellence in building cross-functional relationships and alignment
- Excellent project management skills and ability to work cross-departmentally
- Creative, collaborative, and resourceful
- Ability to multi-task and prioritize in a fast-paced and dynamic work environment
- Familiarity with Salesforce, Eloqua, Outreach, and other marketing technologies
- Excellent written, verbal, and visual presentation skills
Based on Colorado law, the following details are for Colorado individuals only: Colorado base salary range: $85,000 - $113,725 and eligible for bonus, equity and benefits at https://www.docusign.com/company/benefits.
Vaccination requirement
DocuSign may require all employees to be fully vaccinated against COVID-19 and provide proof of vaccination to visit a DocuSign office, to meet with potential or actual customers or business partners, or for other business-related purposes, in accordance with local law. Please note that DocuSign has contracts with different governments globally which may require compliance with local and federal laws.
About us
DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. And we help save the world’s forests and embrace environmental sustainability.
It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
Accommodations
DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including if you have any difficulty using our online system. If you need such an accommodation, you may contact us at accommodations@docusign.com.
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